Chris Heller | Encinitas Real Estate


Today’s home buyers see hundreds if not thousands of real estate photos when they’re in the market. Odds are that they’ll eliminate a number of homes from their search before ever even setting foot in them.

As you can imagine, that makes your home listing’s photographs all the more important to securing solid leads on your house.

In spite of the importance of photographs, a number of sellers get them wrong. To ensure that your home listing’s photos make a great first impression, we’re going to take a look at some of the common mistakes to avoid in your listing photography.

1. Not taking enough photos

In the age of digital photography, you can never take too many pictures. Experiment with different lighting, setups, and angles, and don’t be afraid to take as many photos as necessary to get the shots you want.

2. Going overboard with the uploads

It might be tempting to upload all of the pictures you took of your home, but it could hurt your overall presentation. Sort carefully through your pictures and pick one or two photos that best showcase each room and another one to three photos of the home’s exterior and land.

Visitors to your listing will get bored and click away if you have a slideshow with hundreds of images. Make it easy for them to find exactly what they’re looking for by limiting the number of total photos of your home.

3. Avoid close-ups

Your home should be spotlessly clean and tidy when taking photos. However, that doesn’t mean you need to get up close to each object in your home to take photos. Try to take wide shots that make your home feel spacious and welcoming.

4. Look out for mirrors and reflections and other distractions

If there’s one way to ruin an otherwise serene photo of your home, it’s when you spot the photographer accidentally showing up in the shot. Plan your angles so that you don’t get any flashes, glare, or reflections in your photographs.

And, while we’re on the topic of distractions, it’s a good idea to take your pets out of the room before your start shooting. Remember, potential home buyers don’t love your dog or cat like you do.

5. Don’t settle with your first shots

The different (or lack) of lighting your home receives throughout the day can make or break your photos. Try taking photos of your home at midday, when there are the least amount of shadows. Then, shoot some photos at golden hour (just before the sun sets) to capture warm tones. Finally, right after dusk, turn the lights on in your home and take some shots from outside. These photos give the illusion of a warm, cozy place where the light is always on.


Any pet owner will tell you that their pets are a part of the family. They bring joy to new families getting their first dog, and companionship to people who would otherwise live alone. However, they also bring the pet odors associated with having them around the house.

Since we spend so much time in our own homes, we oftentimes don’t even notice pet odors. So, even if you think your home is free of odors, it’s a good idea to get an unbiased opinion of the various odors of your home so that you can address them if necessary.

In this article, we’re going to teach you how to identify and neutralize those pet odors before the open house or first home showing. That way you can make the best impression on potential sellers and leave them feeling like your home has been well-maintained.

Identifying pet odors in your home

Whether you’ve got a dog, cat, rabbit, or hamster, odds are your little friend puts off some amount of odor. To discover where, if any, odors can be found, invite a friend over to your home who isn’t familiar with the smells and ask them their honest opinions about the various rooms in your home. This will give you a good idea of where you need to focus your efforts.

Important areas to clean

First thing’s first: the fabrics, surfaces, furniture, and carpet in your home in your home hold onto odor the most. Renting or buying a carpet cleaner, mopping the hard surfaces, and washing or refreshing curtains is a great place to start.

Many steam cleaners can be used on various surfaces, making them a good solution to get the most value out of your cleaning budget.

Don’t forget the carpet pad

If your pets have ever had “accidents” on your carpets, it’s vital to remember that their mess likely soaked through the carpet onto the carpet pad. While it may seem like a lot of effort to pull up the carpet just to clean the pad, it may be your only option in severe cases of pet odors.  

Painting

Repainting is a guaranteed way to remove any lingering odors in your home. Try to time your painting so that the room has the chance to air out and the smell of fresh paint isn’t overpowering.

Repainting is also the perfect opportunity to brighten up the rooms of your home, making them feel more spacious. Sticking to neutral, proven colors will give you the most bang for your buck.

Let some fresh air in

Before showing your home, open up the doors and windows and doors to closets and basements and let a draft run through the house. This can eliminate any musty smells that have accumulated in the lesser used parts of your home, as well as help mitigate the effect of pet odor.

Last minute additions

The day of showing your home, use a high-quality scented candle or two in places that your pets frequent. You don’t want it to be obvious that you’re trying to mask any bad odors, so don’t use anything overpowering. Rather, opt for a pleasant-to-neutral fragrance that isn’t too noticeable.


Although you may have listed your residence in the hopes of a fast home sale, the real estate market has been tough to navigate thus far. As a result, your house has lingered on the real estate market for several weeks, and no end to the home selling journey appears in sight.

Fortunately, we're here to help you generate interest in your house and speed up the home selling process.

Let's take a look at three quick, easy ways to stir up interest in your residence.

1. Clean Your Home Both Inside and Out

Your house's exterior can make a world of difference in the eyes of homebuyers. If your house has a pristine lawn, immaculate siding and other outstanding exterior features, it may stand out to large groups of potential buyers. Conversely, if your residence fails to make a positive first impression on homebuyers, it is unlikely that these buyers will set up home showings.

Mow the lawn, trim the hedges and perform assorted home exterior maintenance and repairs. By doing so, you can instantly boost your house's curb appeal and make your home an attractive choice to dozens of potential buyers.

Furthermore, don't forget to mop the floors, wipe down countertops and ensure your home interior dazzles. Because if your home interior impresses homebuyers, it may be only a matter of time before these buyers submit offers on your house.

2. Declutter As Much As Possible

Clutter can make your house appear smaller than it actually is and get in the way of a potential home sale. As such, you should remove as much home clutter as possible.

Renting a storage unit is a great option for any home seller. With a storage unit at your disposal, you can pack up excess items and store them securely until your house sells.

Also, keep in mind the homebuyer's perspective as you declutter your residence. A homebuyer wants to envision what life would be like if he or she purchases your house. Therefore, you should remove artwork, photographs and other personal mementos from your home to help a homebuyer imagine life as the owner of your residence.

3. Collaborate with an Expert Real Estate Agent

A real estate agent possesses the skills and know-how to help you promote your residence to the right homebuyers, at the right time, every time. Thus, if you hire a real estate agent today, you can move one step closer to selling your house.

Ultimately, a real estate agent will support you in a number of ways. He or she will help you list your residence, set up home showings and host open house events. Also, a real estate agent will keep you up to date about any home offers and provide recommendations throughout the home selling cycle.

Accelerate the home selling process – use the aforementioned tips, and you can quickly and effortlessly stir up plenty of interest in your home.


More often than not, you are interested in selling your home as quickly as possible. However, it will take some work on your part to make that possible. Let’s take a look at what it takes to get your home sold— and sold quickly. Small Updates: Small updates will go a long way when selling your home. It’s easy to make a semi-outdated home look much more up-to-date with small updates. Changing out hardware and lighting in a bathroom, removing wallpaper and updating paint, updating lighting in bedrooms and hallways, and painting kitchen cabinets are all ways of increasing the likelihood of your home selling quicker than if you left them in an outdated state. Clean & Organize: It is very important to clean and organize your home before open houses and photos are taken. A clean home gives the buyers an opportunity to see the home for what it is, and not all of your stuff and clutter. It will give them the opportunity to visualize themselves in the home and how they would set up each room. Clutter makes it difficult to do this as it makes rooms look smaller and covers up the true potential. Remove Personality: It’s best to remove your personality from your home when selling. Things like pictures and picture frames, your children’s drawings on the refrigerator, the obsessive amount of purple in your bedroom, and so on. Removing your personality and creating a neutral home will better allow homebuyers to visualize themselves living there and making it their own. Social Media: Utilizing social media is the best way to get the word out about your home being on the market. Realtors and agents are already using it, but you should also be taking advantage of it. Sharing or creating posts of your online listing and asking your friends to share will only benefit you. The more eyes on your home the more likely that you will sell— and quickly. Photos & Video: Since online research is often the first step one takes in the home buying process, the photos and video of your home will be the first impression that a buyer has. And you want to make that the best first impression possible. Make sure to tidy your home (as mentioned above) when taking the photos. And also make sure to take the best photos possible, whether you do it yourself or hire someone to take them. Ensure that there is plenty of natural light and choose the angles that create the most appealing space. The photos you place online could make or break a homebuyer's interest and desire to see more. Taking the appropriate steps to make your home welcoming and stand out from its comparables will only help get it sold faster. It’s not just your realtor that has responsibility for selling your home. And with implementing the tips above, your house will be on its way to being sold in no time.

If you want to sell a house in a buyer's market, it pays to allocate the necessary time and resources to differentiate your home listing from others. Because if you create an informative and engaging home listing, you should have no trouble stirring up interest in your residence, even in a buyer's market.

Now, let's take a look at three tips to help you differentiate your home listing in a buyer's market.

1. Consider the Buyer's Perspective

In a buyer's market, a homebuyer has no shortage of high-quality residences at his or her disposal. As such, you'll want to consider how a buyer may approach your residence and tailor your house listing accordingly.

Think about what led you to purchase your residence in the first place. Then, you can create a home listing that highlights your house's distinct features.

For example, if your home boasts a large, luxurious in-ground swimming pool, you may want to include details about it in your home listing. Or, if your house is located just minutes from many popular attractions, you may want to incorporate this information into your house listing.

2. Be Honest with Buyers

Your goal as a home seller is to craft a house listing that showcases your residence's features. At the same time, you'll want to be honest with buyers to help them make an informed decision about whether to pursue your home.

A detailed home listing that includes accurate information about your house is paramount. Because if your listing is misleading or inaccurate, it may cause problems down the line.

Remember, any problems with a house likely will be identified during a home inspection, a key step in the homebuying process. And if you try to hide these issues, it may slow down or stop a home sale from happening. Conversely, if you are honest with buyers from the beginning, you can make it easy for them to determine whether your residence is the right choice.

3. Consult with a Real Estate Agent

A buyer's market can be tough to navigate, regardless of where you live. Luckily, real estate agents are available to assist sellers in any buyer's market, at any time.

With a real estate agent at your side, you can craft a home listing that hits the mark with the right groups of homebuyers. In fact, a real estate agent will guide you along the home selling journey and help you identify and address any hurdles along the way.

Typically, a real estate agent will learn about your home selling goals. This housing market professional then can help you put together an in-depth home listing that highlights the key features of your house. Perhaps best of all, a real estate agent will share this home listing with dozens of buyers, thereby increasing the likelihood of a quick, profitable home sale.

Ready to list your house in a buyer's market? Use the aforementioned tips, and you can create a top-notch home listing that helps your residence stand out from the competition.




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